BENHILL DENTIST LOCAL SEO CASE STUDY
353% Increase in Google Map Views
About The Client
Who They Are
The client is a dentist specializing in pediatric dentistry and orthodontics. They are a single-location operation staffed with board-certified orthodontists whose main focus is patient health and comfort.
What They Do
The client caters primarily to young children and teenagers, offering pediatric dental solutions, including Invisalign and traditional braces. They are kid-friendly, and they use state-of-the-art equipment and technology.
The Problem
The client wanted to bolster their local search presence, for their exact physical location, as well as some surrounding cities. When they first joined Elvistech, their Google Business Profile was not fully optimized, and their local search presence was not especially strong.
The Solution
To improve the client’s presence in local search results, we determined to write and create pages on their website dedicated to the specific cities they wanted to target. We also decided to optimize their Google Business Profile, including adding products to it and writing GBP posts.
- Acquired new backlinks with strategic anchor text including local modifiers
- Identified and developed internal links to target landing pages
- Built out local citations on relevant and effective business directories
- Determined the cities/service areas that were important and practical to target
- Wrote location-based content in a “[service] in [city]” format
- Focused on the partner’s most important services of pediatric dentistry, Invisalign, and braces
- Added “services” to the partner’s Google Business Profile, highlighting top services offered with accompanying descriptions, images, and links
- Added top services to the navigation menu (they were previously not navigable from the menu itself)
- Improved site speed score from a “B” grade in GT Metrix to an “A” grade
- Resolved numerous instances of unminified JavaScript and CSS
- Resolved several instances of orphaned pages in sitemaps
The Results
Between June of 2022 and June of 2023 the client saw impressive growth and performance in local metrics; most notably with views and engagement with their Google Business Profile and their appearance in Google Maps. In a 12-month window we saw the following improvements:
| Metric | June 2022 | June 2023 | Difference |
|---|---|---|---|
|
Google Map Views |
1745 |
7173 |
+353% |
|
Total Search Views |
2525 |
4487 |
+59% |
|
Total Profile Views |
3231 |
8011 |
+149% |
|
Keyword Rankings 1-10 |
12 |
25 |
+101% |
LOCAL SEO SERVICE COST
- Keyword Research
- Technical SEO Audit
- Competitor Research
- Finding Backlinks Opportunities
- Local Optimization of the Website (On-Page SEO)
- Build Backlinks (Off-Page SEO)
- Build Local SEO Citations
- 30 Days Delivery
FAQ
Search Engine Optimization (SEO) is the practice of making your website more visible and attractive to search engines like Google. The goal is to ensure that when people search for something related to your website, it shows up as high as possible in the search results.
It depends on the competition level of your targeted keywords and how competitive your industry is, but most clients typically see results in 6-12 months depending on your industry.
Yes, I do, they’re white hat links, guest blogs & Web 2.0s.
By subscribing for this service, you will get improved Google rankings in local search, more calls, quality leads, and more sales.
By incorporating well-researched keywords into your content, you increase the likelihood of your pages appearing in relevant search results. This, in turn, drives targeted organic traffic to your website.
Absolutely! Local businesses can target location-specific keywords to attract nearby customers. Localized Keyword Research ensures you’re reaching the right audience in your vicinity.