HEALTHY LAND SNAILS LOCAL SEO CASE STUDY
588% Increase in Page One Rankings
About The Client
Who They Are
Healthy Land Snails located in Kosofe, Lagos, Nigeria, is a large supplier of quality bush snails within and out and outside Nigeria.
What They Do
Healthy Land Snails is a large supplier of the biggest jumbo bush snails within and outside Nigeria. This client can supply quality bush snails in any quantity and also into oven snail exportation.
The Problem
This client wants to become more established in their space. They want to increase their online visibility and reach customers outside Nigeria for large quantity snail supply.
The Solution
Our client offer a great product and were trying to get their product in front of an audience who are in dire need their products. To help them get their message out, I approached the campaign with my tested and proven three-pronged approach; Authority, Relevancy, and Technology (A.R.T.).
- Acquired new backlinks with strategic anchor text including local modifiers
- Keyword Research
- Built out local citations on relevant and effective business directories
- Image Geo Tag
- Provided Recommendations for New On-Site Content & Blog Posts.
- Determined the cities/service areas that were important and practical to target
- Wrote location-based content in a “[service] in [city]” format
- Added “products” to the client’s Google Business Profile, highlighting top products offered with accompanying descriptions, images, and links
- GMB Optimize photos and videos optimization
- Information Architecture
- URL Structure
- Site Speed Optimization
- Image Compression & Tagging
- Structured Data Improvement
- Improved & Minified Code Files
- Business Location Import
- Unique posts with photos in GMB and Bing profile
- Resolved several instances of orphaned pages in sitemaps
The Results
Once we had implemented our initial approach, Healthy Land Snails saw the benefits of our efforts. As we progressed with our strategy, they continued to see 588% increase in Page Rankings with a 75% improvement in Organic Traffic.
| Metric | Jan 2022 | Dec 2023 | Difference |
|---|---|---|---|
|
Page One Rankings |
10 |
6 |
+588% |
|
Total Keywords Ranking |
5 |
10 |
+75% |
|
Organic Traffic |
154 |
238 |
+106% |
LOCAL SEO SERVICE COST
- Keyword Research
- Technical SEO Audit
- Competitor Research
- Finding Backlinks Opportunities
- Local Optimization of the Website (On-Page SEO)
- Build Backlinks (Off-Page SEO)
- Build Local SEO Citations
- 30 Days Delivery
FAQ
Search Engine Optimization (SEO) is the practice of making your website more visible and attractive to search engines like Google. The goal is to ensure that when people search for something related to your website, it shows up as high as possible in the search results.
It depends on the competition level of your targeted keywords and how competitive your industry is, but most clients typically see results in 6-12 months depending on your industry.
Yes, I do, they’re white hat links, guest blogs & Web 2.0s.
By subscribing for this service, you will get improved Google rankings in local search, more calls, quality leads, and more sales.
By incorporating well-researched keywords into your content, you increase the likelihood of your pages appearing in relevant search results. This, in turn, drives targeted organic traffic to your website.
Absolutely! Local businesses can target location-specific keywords to attract nearby customers. Localized Keyword Research ensures you’re reaching the right audience in your vicinity.