LIVEPURE LOCAL SEO CASE STUDY
3200% Increase in Keywords Ranking in Top 3 Positions
About The Client
Who They Are
LivePure is a MLM company that strive to promote physical health, financial well-being, personal growth, and social impact. By creating a culture of wellness, they empower people to make healthy choices.
What They Do
LivePure delivers Home Environment & Lifestyle Products which inspire the soul and connect customers to a natural, pure lifestyle.
The Problem
My client operates in a very competitive space. He consistently struggled to stand out against many competitors due to a large number of members selling same products. He was also falling behind when it came to visibility and improving the rankings of some of his top keywords.
The Solution
After my initial analysis of his situation, I developed a three-tiered approach and designed a strategy that will help him with his Authority, Relevancy, and the Technology used to build his website.
Prior to partnering with me, the site had no quality links and keywords. To help me develop a better work structure, I did a full backlink and keywords analysis and audit. This helped guide me on what types of links and keywords need to be acquired.
Once my audit was complete, it was clear that I needed to focus on high-authority link acquisition. Over the course of the next year, I acquired, on average, two new links per month; each of them having a domain rating above 30.
A few items I paid close attention to while working to acquire links and keywords, were:
- Domain Quality
- Link Type
- Anchor Text
- Keywords
- Industry relevance
He had some high-performing pages, but the relevance needed some improvement in order to rank for additional keywords. I fulfilled several items to help boost the relevance, including:
- Competitive Keyword Analysis
- Keyword Themes and Mapping
- Optimized Title Tags & Meta Descriptions
- Updated Heading Tags
- Internal Link Improvements
- Improved the Relevance of their On-Page Content
- Produced Blog Content for Their Internal Blog
The technology on the site was one of my primary focuses. To start, I implemented changes that resulted in improved site speed; this comes in the form of global elements as well as page-specific elements. I also implemented a new URL structure.
Here are a few of the other areas we focused on:
- Broken Elements
- Cleaned up Code (issues with inline CSS)
- XML Sitemap
- Robots.txt
- Image Compression
- Code Compression
- URL & Silo Structure
- Server Response Time
- URL & Silo Structure
- Google Search Console Optimization
- Structured Data
The Results
3200% increase in keywords ranking in the top 3 positions from August 2021 to December 2023.
160.20% increase in New Users and 48.23% increase in Goal Conversions from the organic channel between Oct Nov 2021 to December 2023.
| Organic Keywords | Aug 2021 | Aug 2022 | Aug 2023 | % Increased |
|---|---|---|---|---|
|
#1-3 |
3 |
6 |
45 |
3200% |
|
#4-10 |
5 |
10 |
40 |
2863% |
|
#8-67 |
154 |
238 |
510 |
+886% |
LOCAL SEO SERVICE COST
- Keyword Research
- Technical SEO Audit
- Competitor Research
- Finding Backlinks Opportunities
- Local Optimization of the Website (On-Page SEO)
- Build Backlinks (Off-Page SEO)
- Build Local SEO Citations
- 30 Days Delivery
FAQ
Search Engine Optimization (SEO) is the practice of making your website more visible and attractive to search engines like Google. The goal is to ensure that when people search for something related to your website, it shows up as high as possible in the search results.
It depends on the competition level of your targeted keywords and how competitive your industry is, but most clients typically see results in 6-12 months depending on your industry.
Yes, I do, they’re white hat links, guest blogs & Web 2.0s.
By subscribing for this service, you will get improved Google rankings in local search, more calls, quality leads, and more sales.
By incorporating well-researched keywords into your content, you increase the likelihood of your pages appearing in relevant search results. This, in turn, drives targeted organic traffic to your website.
Absolutely! Local businesses can target location-specific keywords to attract nearby customers. Localized Keyword Research ensures you’re reaching the right audience in your vicinity.